Registered company · Importing & distribution
Lux-Spain Colombia SAS
Responsible for importing and distributing J. Montoro rice in Colombia.
From Valencia's Albufera to Colombia
J. Montoro: trusted Spanish rice for a great paella
Imported from Spain, with the Arroz de Valencia Protected Designation of Origin. Senia-type (J. Sendra), round-grain, extra-grade rice for paella and dry, creamy or soupy rice dishes. Available in Colombia.
A grain that absorbs flavour
It absorbs the flavours of the stock and sofrito, bringing out the character of the ingredients in every dish.
J. Montoro is Senia-type (J. Sendra), round-grain, extra-grade rice. The extra grade refers to the selection of the grains. The Protected Designation of Origin certifies its Valencian origin.
- Senia type (J. Sendra)
- 1 kg bag
- Case of 20 × 1 kg bags: 20 kg
- Extra grade
- Arroz de Valencia Protected Designation of Origin
- Approximate cooking time: 15–20 minutes
- Resting time: about 3 minutes
Paella and dry rice dishes
Absorbs the flavour of the stock and works well in a thin layer of rice.
Creamy and soupy rice dishes
Suitable for dishes that retain more liquid.
Other dishes
It can also be used in creamy dishes with gradual cooking.
Adjust the liquid to your pan and heat, and check the rice as it cooks. Visit the product page for suggested ratios and storage advice.
J. Montoro · La Trastienda Gourmet
The product in pictures
A glimpse of J. Montoro and paella. Play the video whenever you like.
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History, origin and connection
From a Valencian mill to Colombian kitchens
J. Montoro began in the early 1940s, when José Montoro León and Virtudes Ferrer Pérez started processing rice at their old mill in Massamagrell, Valencia. Today, the tradition continues in Rafelbuñol.
Since 2016, Lux-Spain Colombia SAS has brought J. Montoro extra-grade round-grain rice to Colombia, with La Trastienda Gourmet as its specialist sales channel.
Read the story of J. Montoro →J. Montoro visual archive
Origins, craftsmanship and rice-growing landscapes
Images of rice cultivation and the history of this Valencian rice producer.
Hospitality & food service
Direct support for professionals
We supply restaurants, hotels, caterers and shops in Colombia. J. Montoro rice comes in cases of 20 × 1 kg bags. Tell us your city and the quantity you need to check availability and terms.
- Cases of 20 × 1 kg bags: 20 kg
- Availability and terms on request
- Direct commercial contact
Looking for rice to cook at home? Contact us to find out about buying options in your city.
From our customers' kitchens
Our rice, cooked by our customers
Dishes made with J. Montoro rice in Colombia.
Share your creations
Do you cook with J. Montoro at your restaurant? Send us photos or videos via WhatsApp. We will select dishes for this section, naming the establishment and obtaining your permission to publish them.
Share creations via WhatsAppCulture & cooking
Rice culture: history, stories and recipes
From the origins of the grain to managing the heat: ideas and tips for your kitchen.
Recipe
Valencian paella: ratios, heat and resting
A version without peppers or garlic, with a thin layer of rice and clear cooking times.
Recipe
Seafood paella: clean flavours and perfectly cooked rice
How to prepare the stock, spread the rice and avoid overcooking.
Recipe
Mushroom risotto with round-grain rice
A creamy dish adapted for J. Montoro round-grain rice.
History
J. Montoro: a story of milling and rice craftsmanship
From Massamagrell to Rafelbuñol: a journey that began in the 1940s.
Guide
Dry, creamy or soupy rice: what changes
Liquid ratios, cookware and heat, clearly explained.
Feature
Valencia, the birthplace of paella
The Albufera landscape, the dish's rural origins and the Arroz de Valencia Protected Designation of Origin.
More to explore
Explore our articles
Choose a recipe or learn more about origins and cooking techniques.
View all articlesAlso at La Trastienda Gourmet
Discover a selection of Spanish flavours
Paella rice is part of La Trastienda Gourmet, a gastronomic project bringing Mediterranean gourmet products to Colombia.
About us
Importing, distribution and specialist service
Behind Paella rice are Lux-Spain Colombia SAS and La Trastienda Gourmet, based in Cartagena de Indias since 2011: the importer and the sales channel for home cooks and professionals.
Trading name · Specialist sales channel
La Trastienda Gourmet
Trading brand and specialist sales channel for home cooks and professionals.
Contact
Let's talk rice
For availability or product information, contact us via WhatsApp at +57 315 611 1678.
Open WhatsAppFollow La Trastienda Gourmet: @latrastiendagourmet